RaaD Movies, News and Technology

Dany's RaaD Roundup

Dove Evolution – Perfect Beauty of a Photoshoot After Some Photoshop Magic

It was been a dirty little secret for years that magazines and advertisers were digitally editing their photos for touching up the finished product, to make the beautiful, ravishing. This is nothing new, for years the movie industry was using trickery like placing Vasoline and stockings over lenses to “soften” the look of their female stars, but it feels like this practice has been placed into overdrive

It is said that a picture is worth a thousand words, well, this Dove Evolution is 75 second video that is worth millions, putting these dirty little secrets of “the industry” into the bright light of day.

For an even better concrete example, take a look at photos from a 2008 Campari ad campaign with raven haired beauty Jessica Alba (below), the image on the left is before Photoshop, on the right the post-Photoshop version. If the industry thinks this gorgeous celebrity needs all these massive photo touch-ups, what chance do regular girls around the world have to build their self esteem?

Thanks to Skinny vs Curvy for the above pics.



*Update 10/7/2009* Thanks to the talented Dave, I got another good example of how much goes into the Photoshopping of already beautiful women from the Washington Post:

Aisha Tyler Before:

Aisha Tyler After:

**Update 2009-1-29 – Here is another story from Boing Boing on this issue and here is what happened when Rachel Maddow saw that same story. Here’s the pic:

October 7, 2009 10:33 am - Posted by | clips, magazines, movies, photography, software, technology, tv

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