RaaD Movies, News and Technology

Dany's RaaD Roundup

Mr. Magorium’s Wonder Emporium

Mr. Magorium’s Wonder Emporium is not only one of the longest film names in recent film history, but also a fun kids movie. I say that deliberately, unlike a lot of the recent Pixar/Dreamworks animated films that have come out since the mid 1990’s, which have been both fun for kids for their story and entertaining for adults, with the references that only they would comprehend, Mr. Magorium

is truly a movie for kids. There are no adult references, just a sweet movie whose main star isn’t actually Dustin Hoffman or even Natalie Portman, but the Wonder Emporium toy store itself!

The toy store, which is a tiny two story building sandwiched between reality in the form of two skyscrapers in the middle of the city is definately a place of wonder. It is filled with real toys that actually look like a lot of fun to play with and as one of my favorite reviewers, James Berardinelli, deftly described it, “a toy store that makes FAO Schwartz look like a K-Mart.” The store comes to life, which makes the toys that much more fun to play with. There is even a cameo by everyone’s favorite green muppet.

Dustin Hoffman‘s Magorium has owned the store for well over one hundred years and Natalie Portman‘s Mahoney is the store manager and has been working there since she was a young teen and Zach Mills is the story’s narrator, the store’s best customer and friend to both Magorium and Mahoney. Magorium decides to hire an accountant, Jason Bateman, affectionately referred to as “mutant,” to take formal account of the store’s worth. Bateman‘s role in the film is as the strait man to all the wackiness that goes on inside the Wonder Emporium.

This is not a great film, there is no conflict, only the star of the movie becoming sad and Mahoney not sure what she wants to do with her life, but the film is only 90 minutes and any longer would have hurt the film and kids won’t want to see this film for the conflict, they will just enjoy being immersed inside the magical toy store. The scenes between Zach Mills and Jason Bateman are fun to watch, especially as the film progresses.

Also, I can’t forget to mention that this is the first film I can remember that has an end credit sequence that made me laugh, just in the way it was organized into funny categories like “People Who Made Sure People Got Paid” there is also a humble and funny little credit cookie after the last credit rolls. After watching Southland Tales and ESPECIALLY Lions for Lambs, I needed to watch a movie that would just be fun and this movie worked for what I needed. Parents may want to avoid this film and wait for another family film, maybe Kung Fu Panda, but kids will probably have a great time with this film.

Thanks to the IMP Awards for the poster pic.

Dany

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November 18, 2007 8:01 pm - Posted by | movie reviews, movies

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